Fivestory New York, Luxury Concept Stores, Best Concept Stores NYC

. Posted in New York

New York’s Chicest New Townhouse
Fivestory, the new multilevel luxury boutique located on the Upper East Side, has only just opened and already it’s being called New York’s response to Paris’s hottest, uber-cool concept store Colette.fivestory-1Father-daughter team, Fred and Claire Distenfeld, came up with the idea for Fivestory when Fred was considering closing his luxury accessories business, and Claire felt creatively trapped in her job as a gallerist. Eighteen months later, when they decided on opening a store together, Claire looked to some of her favourite destinations for inspiration, Corso Como in Milan, Browns in London, Colette, and Henri Bendel. Only to realize that what she was seeing in those stores bored her. Fred pointed out that considering their location, only blocks away from formidable shopping empires Barneys and Bergdorf Goodman, “[They] had to hone in on [their] aesthetic.” Claire wanted to create a store that would shock and surprise, mixing original, exciting couture with low end and international brands, keeping her customers coming back for more. However, that doesn’t mean that Claire has totally eschewed all of those beloved fashion houses. Fivestory will carry pieces from established designers such as Balmain, Hussein Chalayan, Thakoon, and Peter Pilotto, but Claire makes a concerted effort to ensure that she only buys the more unusual pieces, and not many of them. The rest of the clothes will be from hot, up and coming designers that she has discovered in her travels abroad. fivestory-2Fivestory will be the exclusive carrier of pieces from Roberta Furlanetto, who worked at Christian Lacroix Couture, Jackie Lee, a young British designer, new Parisian label, Heimstone, and many other international labels never before sold in America. olympialetanChrissie MorrisFivestory has also teamed up with Chris Gibbs, owner of LA store Union and known for his love of clothing that merges fashion and function, to help select men’s clothes for the store. This means we can expect to see exclusive labels like Vizvim from Japan and an assortment of rare Nike sneakers. Claire Distenfeld began Fivestory because she wanted, “to help people discover new things about aesthetics and themselves…[and] push people’s creativity and push individuality.” Lofty aspirations for a new business, but the Distenfeld’s vision and passion may just make Fivestory the new go to store for everyday fashionistas and international fashion icons alike.

-by Emily Kirkpatrick

Photos: Fivestory New York, Olympia Le-Tan Mini Malette "On the Road" By: Jack Kerouac,
 Chrissie Morris "Amie"

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