CELEBRITY FASHION STYLIST
She's been following fashion her whole life, now she talks about the challenges and what you need to make it in the business
“I think, as a stylist, you either have this sense that’s going to work for you, and you’re going to make it work or you don’t.”
With art school and attending Parsons fashion school, Boyd worked on building her portfolio with photographers in New York with the intention of landing an agent. One of the biggest challenges she faced was finding the right kind of agent who truly understood her style and vision. When she visited one agency, they told her to come back when she had worked with the big designers. She recalls, “At that time I was really into (you know this was fifteen years ago) Margiela, Balenciaga and Rick Owen – with this kind of avant styling. They didn’t even gather or appreciate that and said the big boys like Calvin Klein or Giorgio Armani and then come back. I didn’t feel bad about that because I instantly thought they didn’t know what they were talking about, in my opinion.”
When it came to styling and the celebrity world, Boyd’s big break came when she worked with actress Selma Blair for the Met Ball. “I put her in a very unknown designer at the time, Behnaz Sarafpour and instantly the next day, she was in every magazine, Behnaz [and Selma] were everywhere.” From there, Boyd went on to develop relationships with clients such as Charlize Therone and Hilary Swank. “It just takes the right person to appreciate the work you’re doing and then it just kind of jumps from there,” says Boyd.
"KNOWING DESIGNERS IS KEY”
While Boyd couldn’t imagine doing anything else in the world, she does stress the importance of knowing fashion terminology and history - frontwards and backwards – to those wanting to get into the business. “If someone really wants to get into styling, it’s really about knowing about fabrication. Knowing what couture means. Knowing just the terminology of clothing and how to convey that. Knowing designers is key,” she advises. “It’s about knowing what the clothes are about. What the idea is behind the designer’s collection not just the clothing. And I think that kind of inspires your stories, and your shoots in general. It’s not just about picking a pretty dress.”
"IT’S NOT JUST ABOUT PICKING A PRETTY DRESS"
Boyd has lived in Los Angeles off and on for nearly ten years. When she wants to really get serious about shopping, she’ll indulge herself with a visit to one of her favorite boutiques called Mameg in Beverly Hills, which carries designers that aren’t regularly found in stores in Los Angeles. And you can often find her in her old standby – Barney’s. When asked what was a must-have accessory that every woman should invest in? She said, “Every woman should invest in an amazing clutch. For me, a nice evening bag, it’s like – spend the money on it because it can last forever.”
Next up for Boyd is rolling out her very own collection tentatively this fall called 1024. “It’s basically a concept collection – it’s all skins. It’s all Italian leather, pythons and crocodile. The whole collection is based off of that. I did a python leather pant - which is crazy. I’m so excited about that.” 1024 is symbolic, literally, as the name is not spelled out in numbers but in symbols. Her influence comes from the luxury brand Bottega Veneta (with their motto: “When your own initials are enough”) as they offer no-logo pieces where they emphasize quality over easily recognizable markings. For Boyd, she feels the same having no logos on any of her pieces with the intention of garnering attention towards the actual art of the piece. “I made the piece and that’s what I wanted this collection to be about,” says Boyd. We can’t wait for fall!
You can see her portfolio and latest work on www.opusbeauty.com.
—by Lorna Soonhee Umphrey